One group. Three practices.
Three businesses under one roof: AI consulting and production, cross-border growth between China and the West, and products we own.
AI Services
From strategy through production. We benchmark Western and Chinese models side by side, implement on your data, then turn AI into content and pipeline at scale. Intelligence, our platform, lets you watch AI run real tasks before you commit.
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Open
Cross-Border Marketing
For brands crossing between China and the West, either direction: brand, channels, web, partner sourcing, sales. The track record spans beauty, automotive, food and beverage, hospitality, and home.
Open
Products
Proof before promises. Media and software we own and run ourselves: a French dog media, a tennis ladder platform, a mountain guide in Zhejiang. Same stack we sell, live in public, our money on the line.
DeuceLadder
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AI changed the agency job. We rebuilt the group around it.
There is no AI department at BearingBridge, because there is no non-AI department. Every brief in the group, a Tmall flagship launch or a LinkedIn program, runs on the same stack we sell, and our teams benchmark Western and Chinese models against each other month after month. Work is priced on outcomes and volume, not headcount. The judgment stays human. That part we do not hand to a machine.
Read about the groupOne operator. Europe and Asia.
The group is founded and led by Cyril Drouin. Digital, eCommerce, brand: his work has run across Europe and Asia, on both sides of the border this group is named after. Former Chief Digital and eCommerce Officer for Publicis North Asia. Founder of BysoftChina.
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Same stack. Three uses.
The stack is everything we build in the AI practice: the tools, the agents, the publishing systems. The cross-border practice runs it between China and the West, two markets that expose weak work quickly. The products then prove it in public, on businesses we own outright, so what we learn in one practice moves straight into the other two.
Tell us what you are building.
Thirty minutes on a call, no deck. We will tell you which practice, and which team inside it, is the right place to start, or whether you should start with more than one.
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