Ecosystem

We build and grow brands, products, and services across China and the West. Both ways.

Seven specialist agencies, built around one thesis. The gap between China and the West was never a translation problem. It's brand, channels, infrastructure, and sales. And it runs in both directions, every day.

Shanghai. Hong Kong. Paris. In-market reps in the US, UK, Germany, France.

The logic

Two leads. Five specialists. One engine.

Two lead agencies, one per direction. Five specialists that plug into either direction. One production engine running across both.

West to China
China to the West
Full-service
Lead agency TheChinaPath
Lead agency BeyondBridge
Social media
Both ways TheRedScroll WeChat, Douyin, RedNote, Weibo. For Western or Chinese clients.
LinkedIn B2B
Both ways Nuvora Studio LinkedIn-only. For Western or Chinese clients.
Web infrastructure
Both ways ChinaWebFoundry Baidu-ready, ICP, Chinese AI engines. For Western or Chinese clients.
Partner sourcing
Both ways BeyondCompass Vetted China distributors, Tmall TPs, Douyin Partners.
Production
HubStudio Content production engine. Runs across both directions.
How we work together
Who is behind this

One operator. Two decades on both sides.

The group is founded and led by Cyril Drouin. Twenty-five years in digital, eCommerce, and brand work across Europe and North Asia. Former Chief Digital and eCommerce Officer for Publicis North Asia.

Connect on LinkedIn
Cyril Drouin, founder of BearingBridge.

Tell us which way you are going.

Thirty minutes on a call. We will tell you which agency in the group is the right place to start, or whether you should start with more than one.